Musikmesse in Frankfurt am Main is the leading international trade fair for musical instruments, sheet music, accessories, as well as for music software and computer hardware. The fair has been a regular meeting place for key decision makers in the music industry for 25 years.
This is the very platform we play on to debut our new product range � TOMO Audiolabs with LISA Mastering-EQ.
Right on cue at the trade fair, Studiomagazin published a full test report on �LISA�, our pi�ce de r�sistance. Even more advertising for us. Studiomagazin, you see, is not only considered the work of reference for the German-language Pro-Audio sector, tester and author Fitz Frey rated our �LISA� � in terms of both sound and functionality � as a winning development with distinct competitive advantages.
As we saw on all four trade fair days, the test report did a fantastic job: Both our stand and LISA resonated appeal. Besides keen music followers, big names from the industry including Michael Wagener (mixing etc. for Metallica), Ronald Prent, Darcy Proper (both Galaxy Studios), Eric Persing (sound design for Spectrasonics) and Giovanni Zarella (Bro�Sis) also showed up at the stand. And as wide and varied as the visitors and the reason behind their interest in LISA � they all came to the same conclusion: LISA is setting new benchmarks in audio mixing and is a superb, unique product.
As well as top quality function and sound, LISA's slick appearance and corporate image created by merkledesign, Stuttgart drew visitors' attention. So the stand's black and red design was soon the talk of the fair and the focus of many a visitor's camera lens.
The enthusiasm that captured both trade fair visitors and decision-makers in the music industry is still very much alive. Since our presentation in Frankfurt you see, LISA & TOMO Audiolabs have become the hot topic in all forums and websites linked to the industry. In other words � LISA became a star almost overnight and is now renowned throughout the world as the new Mastering-EQ.
In retrospect � Musikmesse was a complete success for us. The interest and attention demonstrated in LISA was much higher than we could ever have imagined. The extremely positive appraisal of all LISA qualities has affirmed our approach. What we have to do now is get the pilot series ready for standard production to win over more potential customers using product tests and live presentations. And LISA will soon be stirring up the market.
Additional information on LISA and our prodcut launch can be found under the following links:
www.youtube.com/watch?v=U8J5IzLfr-AOr on a host of music forms and websites.